Content, Inc: How to Launch a Content-First Business

In the future, thousands of businesses from around the globe will leverage a "content first" go-to-market strategy.

"Content first" means that entrepreneurs in companies of all sizes are first developing content brands and building audiences, and then conceiving products to sell. This business model essentially inverts the traditional approach of initially focusing on product development & sales, as having a singular focus on audience (i.e. your prospective customer!) gives the entrepreneur the best understanding of what products ultimately make the most sense to offer.

In this workshop, Joe Pulizzi, author of the new book Content Inc., details how many of today's most successful businesses are using a "content first" strategy, and how they have become some of the fastest growing businesses on the planet. Joe will also break down what you can learn from these companies, and how you can replicate their approach to grow your business.

• Discover how currently established companies can transition to a “content first” strategy.
• Learn how to gather audience feedback and spawn this important market intelligence into new product or service offerings.
• Learn the 7-step Content Inc. process which can be the basis for your business model

Presenter: Joe Pulizzi, Content Marketing Institute

When: Thursday, July 30, 2015 at 1:00 PM EDT / 10:00 AM PDT

Duration: 1 Hour

Host: SCORE Association