How To Launch & Grow a Business Blog

Screw the quality vs. quantity debate and stop worrying about the number of slots on your publishing calendar! Launching and growing a business blog today is far more than filling a pipeline or perfecting your writing chops – it entails visualizing information, optimizing conversions, and fueling the virality of unique ideas.

In this session, Anum Hussain, growth marketer for Sidekick by Hubspot, will cover how to launch a blog with growth hacking, user experience, and content design in mind. You'll walk away knowing:
 

• How to conduct audience research
• Tips for optimizing your content
• Ways to grow your blog  subscribers

Presenter: Anum Hussain, Sidekick by Hubspot

When: Thursday August 6, 2015 at 1:00 PM EDT / 10:00 AM PDT

Duration: 1 Hour

Host: SCORE Association