There’s no denying that small businesses have suffered a great impact and fallout from the COVID-19 pandemic. From a shortage of toilet paper on the shelves to the closure of non-essential businesses, these unprecedented times have fundamentally changed consumer shopping behavior.
With a decrease in foot traffic, social media is the new Main Street for small businesses.
In this webinar, presented by social media and strategy experts Crystal Capello-Colon and Ashley Carr, you will learn the best practices to market, advertise and increase the consumer base and sales of your small business using social media.
Key Takeaways
- Determining and identifying your ideal social media audience
- Fostering community through social creatively, conversationally, and tactically
- Learn to pivot a brand’s digital presence in this new normal
- Understanding changing consumer expectations and increased competition across the digital space
