IP 101: Why Care About Intellectual Property

You have a great idea and turned it into a business, but if that intellectual property (IP) isn’t a part of your business strategy, you’re not only putting your ideas at risk, you’re also risking investment opportunities.

In this SCORE LIVE webinar, Mary Juetten, a JD and CPA, and the founder of Traklight.com, will break down what "intellectual property" is and why businesses must safeguard it.

• Startups need to care about their IP from the beginning! Not just for tech startups—100% of businesses have IP.
• Shed your misconceptions about IP, and start understanding what it is and how it relates to you and the value of your startup.
• Don’t risk the success of your business to ignorance. Educate yourself, and thrive!
• Learn how putting your ideas and IP to work for you now will save you time and money in the long run.

Presenter: Mary Juetten, CEO, Traklight, Inc.​

When: Thursday, August 13, 2015 at 1 pm EDT / 10 am PDT

Duration: 1 Hour

Host: SCORE Association